Data-Driven Political Marketing: Opportunities and Limits
Data can improve political communication, but privacy, transparency and democratic safeguards must lead.
Useful applications
Aggregated research can reveal concerns and improve accessibility. Responsible teams document methods and distinguish persuasion from public information.
The limits are essential
Consent, privacy, transparency and oversight are not optional. Avoid sensitive profiling, label synthetic media and audit targeting.
Use data minimization
Label synthetic content
Audit targeting and claims
References
https://www.oecd.org/digital/ · https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai
#PoliticalMarketing #DataEthics #Privacy #CivicTech #AI
